Three Crowns — Brand Guidelines

01 — Brand Story

Authentic Scandinavian Products for Georgia

Three Crowns brings genuine Scandinavian products to the Georgian market. We believe in fair pricing, transparent sourcing, and building long-term relationships with our customers. Every product can be traced back to its Scandinavian origin — no imitations, no compromises.

Mission

Bring authentic Scandinavian products to Georgia.

Vision

To be Georgia's most trusted source for premium Scandinavian goods — starting with Tbilisi, expanding nationwide.

Values

Fair pricing, clear sourcing, long-term relationships, 100% authentic products.

Brand Personality

Premium but Accessible Knowledgeable Friendly Direct Honest

02 — Logo

Logo Suite

The Three Crowns logo features three gold crowns paired with a clean wordmark. The crown motif references Scandinavian heritage, while the gold accent conveys premium quality.

Primary Logo

Full color — default usage

Icon Mark

Favicons, app icons, avatars

Wordmark

Text-only usage

White Version

For dark backgrounds

Dark Monochrome

Neutral-900 single color

Monochrome

Print, stamps, embossing

Hover Animation

Subtle springy bounce for interactive UI elements. Hover over the icon to see the effect.

Cinematic Logo

Cinematic one-shot animation for broadcast, video, and splash screens. The crowns drop in with a stagger and the wordmark slides into place.

Usage Rules

Maintain these rules to ensure the logo is always presented clearly and consistently.

Clear Space & Minimum Size

Clear space = height of the icon mark on all sides

120px min (full logo)

32px min (icon)

Do

Use the logo on white or light neutral backgrounds
Use the white version on dark or photo backgrounds
Maintain the clear space around the logo
Use the icon mark alone for small applications (< 120px)
Scale the logo proportionally

Don't

Don't rotate or skew the logo
Don't change the crown color independently
Don't add drop shadows or effects
Don't place on busy or low-contrast backgrounds
Don't stretch or distort the proportions
Don't rearrange or separate the icon and wordmark

03 — Color Palette

Colors

Our palette is anchored in deep navy blue with warm gold accents. The primary blue conveys trust and Scandinavian heritage, while the gold crowns add premium warmth.

Primary

HEX #1F4775
RGB 31, 71, 117
HSL 212, 58%, 29%

Main brand color, CTAs, links

Primary Dark

HEX #163356
RGB 22, 51, 86
HSL 213, 59%, 21%

Hover states, active elements

Primary Light

HEX #DCE4ED
RGB 220, 228, 237
HSL 212, 30%, 90%

Backgrounds, subtle accents

Accent Warm

HEX #E9B645
RGB 233, 182, 69
HSL 41, 79%, 59%

Crown accents, highlights

Accent Peach

HEX #EFB100
RGB 239, 177, 0
HSL 44, 100%, 47%

Decorative accents, badges

Neutral 900

HEX #121212
RGB 18, 18, 18
HSL 0, 0%, 7%

Headlines, dark sections

Neutral 600

HEX #605F5F
RGB 96, 95, 95
HSL 0, 1%, 37%

Body text

Neutral 400

HEX #A1A1AA
RGB 161, 161, 170
HSL 240, 4%, 65%

Muted text, placeholders

Neutral 100

HEX #E8ECEF
RGB 232, 236, 239
HSL 206, 16%, 92%

Subtle backgrounds, borders

White

HEX #FAFAFA
RGB 250, 250, 250
HSL 0, 0%, 98%

Page background

Destructive

HEX #D13F41
RGB 209, 63, 65
HSL 359, 60%, 53%

Errors, delete actions

Success

HEX #16A34A
RGB 22, 163, 74
HSL 142, 76%, 36%

Confirmations, positive feedback

04 — Typography

FiraGO

FiraGO is our sole typeface — a versatile, multilingual sans-serif that supports both Latin and Georgian scripts. It's used across all touchpoints from headlines to body copy.

Light 300

სამი გვირგვინი — Three Crowns

Regular 400

სამი გვირგვინი — Three Crowns

Medium 500

სამი გვირგვინი — Three Crowns

SemiBold 600

სამი გვირგვინი — Three Crowns

Bold 700

სამი გვირგვინი — Three Crowns

View Full Type Specimen →

05 — Iconography

Icon Set

Custom SVG icons with a consistent style: 24×24 viewBox, 2px stroke, rounded caps and joins. Mono icons use currentColor for easy theming.

Scandinavian Products — Mono

nicotine-pouch

snus-can

snowflake

shield-check

age-restriction

Scandinavian Products — Color

nicotine-pouch

snus-can

age-restriction

UI

checkbox-blank

checkbox-checked

Payment

visa

mastercard

amex

cards

bog-plus

Social

facebook

instagram

youtube

tiktok

Flags

flag-ge

flag-se

06 — Tone of Voice

How We Sound

Our voice reflects who we are: a knowledgeable, approachable partner that makes authentic Scandinavian products accessible in Georgia. We speak clearly, warmly, and without unnecessary jargon.

Premium but Accessible

We sell quality products but never talk down to customers. Everyone is welcome regardless of their familiarity with snus or nicotine pouches.

Knowledgeable

We know our products inside out and share that expertise naturally — origins, ingredients, strength levels, usage tips.

Friendly & Direct

Warm and conversational but efficient. No corporate speak, no filler — just clear, honest communication.

Honest

We say what we mean. If something is limited, out of stock, or delayed, we say so. If a product contains nicotine, we're upfront about it.

Examples

Do "Made in Sweden by LOOP, a leading nicotine pouch brand."

Don't "The world's best premium nicotine experience."

Do "Ships within 1-3 business days across Georgia."

Don't "Lightning-fast delivery guaranteed!"

Do "This product contains nicotine. 18+ only."

Don't "Enjoy responsibly." (vague, non-specific)