Three Crowns Brand Guidelines

1. Brand Story

Who we are, what we believe, and how we present ourselves to the world.

Mission

Bring authentic Scandinavian products to Georgia.

Vision

To be Georgia's most trusted source for premium Scandinavian goods.

Values

Fair Pricing

Transparent, honest pricing without hidden markups or gimmicks.

Clear Sourcing

Every product can be traced back to its Scandinavian origin.

Long-term Relationships

We build lasting partnerships with customers, suppliers, and communities.

100% Authentic Products

No imitations, no compromises. Only genuine Scandinavian goods.

Personality Traits

Premium but Accessible

We offer quality products without the pretension. Everyone is welcome.

Knowledgeable

We understand our products deeply and share that expertise with confidence.

Friendly

Warm and approachable in every interaction, like a helpful local shopkeeper.

Direct

We communicate clearly and efficiently. No corporate jargon, no filler.

Honest

We say what we mean. If something is limited, out of stock, or delayed, we say so.

2. Logos

Our logo suite covers every context, from digital to print, light backgrounds to dark.

Primary

Full color on light backgrounds. Default usage.

White

For use on dark backgrounds.

Dark

Print and neutral backgrounds.

Monochrome

Embossing, special print techniques.

32px

48px

64px

Icon

Favicons, app icons, tight spaces. Shown at 32, 48, and 64px.

Wordmark

Text-only, for contexts where the icon is already visible.

Icon Hover

Interactive version with CSS hover animation. Hover to preview.

Animated

Cinematic animation for broadcast, video, and splash screens.

Usage Reference

Variant	Min Size	Background	Use Case
Primary	120px wide	Light	Default usage
White	120px wide	Dark	Dark backgrounds
Dark	120px wide	Any light	Print, neutral backgrounds
Monochrome	120px wide	Any	Embossing, special print
Icon	32px	Any	Favicons, app icons
Wordmark	80px wide	Light	Where icon is already visible

Do's and Don'ts

✓ Do

Maintain clear space equal to icon height on all sides
Use the correct variant for the background

✗ Don't

Stretch, rotate, or skew the logo
Change the crown color independently
Place on busy or patterned backgrounds without overlay
Add drop shadows or other effects

4. Typography

FiraGO is our sole typeface, supporting both Latin and Georgian scripts.

Font Family

FiraGO, system-ui, sans-serif

Weights

Light 300 The quick brown fox jumps over the lazy dog

Regular 400 The quick brown fox jumps over the lazy dog

Medium 500 The quick brown fox jumps over the lazy dog

SemiBold 600 The quick brown fox jumps over the lazy dog

Bold 700 The quick brown fox jumps over the lazy dog

Size Scale

Token	rem	px	Sample
xs	0.75rem	12px	Three Crowns Brand
sm	0.875rem	14px	Three Crowns Brand
base	1rem	16px	Three Crowns Brand
lg	1.125rem	18px	Three Crowns Brand
xl	1.25rem	20px	Three Crowns Brand
2xl	1.5rem	24px	Three Crowns Brand
3xl	1.875rem	30px	Three Crowns Brand
4xl	2.25rem	36px	Three Crowns Brand
5xl	3rem	48px	Three Crowns Brand

Language Samples

English

Bring authentic Scandinavian products to Georgia.

The quick brown fox jumps over the lazy dog. Pack my box with five dozen liquor jugs. 0123456789

Georgian

ავთენტური სკანდინავიური პროდუქტები საქართველოში.

აბგდევზთიკლმნოპჟრსტუფქღყშჩცძწჭხჯჰ. ბეჭდვითი ტექსტი ქართულ ენაზე. 0123456789

View full type specimen →

5. Icons

Our icon library follows a 24x24 viewbox with 2px stroke system. Mono icons use currentColor for theming.

Product / Service

qvevri

qvevri-color

age-restriction

age-restriction-color

UI

checkbox-blank

checkbox-checked

Payment

visa-color

mastercard-color

amex-color

cards-color

bog-plus-color

Social

facebook-color

instagram-color

youtube-color

tiktok-color

linkedin-color

Flags

flag-ge-color

flag-gb-color

6. Tone of Voice

How Three Crowns sounds in every customer interaction.